Farm to Plate

Farmers Mkts

WY Dept. of Ag.

WY Dept. of Ed.

Mission

Promote the purchase, consumption and education of locally produced foods and products.

Buy Fresh Buy Local

Wyoming Chapter Guidelines

Adopted ????

Understanding and following these guidelines is fundamental to the success and integrity of Wyoming Buy Fresh Buy Local Chapter Program.  Please read them carefully, review them often and see to it that they are followed in your local program.  Thank you for strengthening the connection between farmers and consumers and helping to bring fresh food to consumers locally across Wyoming.

Chapter Names

For continuity between chapters and effectiveness of the Buy Fresh Buy Local branding effort each local chapter should select and be recognized by a name that:

  1. Includes ‘Buy Fresh Buy Local’.
  2. Reflects the region being served.
  3. Is approved by the FoodRoutes Network

Membership Criteria (by category)

All chapter participants must renew their membership annually by registering with FoodRoutes Network.  Membership criteria are used to assure that foods promoted with Buy Fresh Buy Local marketing materials are locally grown or produced.  Membership criteria are outlined below based on business category.

  1. Farmers/Growers/Producers

Eligible for membership are farmers that grow or raise foods or other agricultural products (ornamental plants, bedding plants or Christmas trees) in the state of Wyoming primarily for consumption in that same region.  This may also include those who add value to the products produced on the farm.
Farmers with a similar local focus that reside outside the campaign region may apply for membership by the local chapter based on one of the following exceptions:

    • A pre-existing market in the chapter region.
    • A product that is not readily available in the chapter region.
    • Their ability to significantly/uniquely stimulate the local food economy.

Please note:

    • The primary market for products promoted with BFBL materials must be in the chapter region.
    • BFBL products must be traceable to a specific producer.
    • BFBL materials should be used only for locally grown products.  BFBL members that also retail non-locally produced items are expected to take care that such products are properly labeled to distinguish them from local foods.  Example: Colorado Peaches.
  1. Farmers Markets / Grower Only Market

Eligible for membership are farmers markets that include as vendors BFBL members.
Please note:.

    • Farmers markets can use BFBL materials only to promote their markets.  Vendors must join individually to use signage and point of purchase materials.
  1. Institutions, Restaurants and Stores

Eligible for membership are businesses that buy from BFBL member farmers for food preparation or resale.
Please note:

    • A commitment to purchasing and promoting local foods should be a stated marketing strategy/message or value/principle of the business.
    • Restaurants and institutions must serve at least one local item.
    • Membership requires participation in an annual survey to demonstrate a commitment to local purchasing and gauge economic impact.
    • BFBL materials should be used only for foods that feature BFBL farm-produced ingredients.  It is expected that BFBL materials not be used in a misleading manner.
  1. Food Processors and Processors of Other Food-Based Products

Eligible for membership are processing facilities, butcher shops, bakeries and commercial kitchens that buy from BFBL member farmers for food production.
Please note:

    • The processor’s primary market must be in their BFBL campaign region.
    • A commitment to purchasing and promoting local foods should be a stated marketing strategy/message or value/principle of the business.
    • Membership requires participation in an annual survey to demonstrate a commitment to local purchasing and gauge economic impact.

Foods promoted with BFBL materials must contain at least one featured or primary ingredient that is grown or raised on a BFBL member farm.  For example, local apples in an apple pie, or local oats in oatmeal cookies, or local carrots in carrot bread would qualify, whereas applesauce made primarily with non-local apples, or a pie made with only local butter would not qualify.

  1. Wineries/Breweries

Eligible for membership are wineries/breweries that hold an appropriate Wyoming License that also use their own produce and/or produce from local BFBL member/growers.
Please note:

    • BFBL materials are to be used only for products developed with at least one Wyoming ingredient as the primary or featured ingredient.

Membership and Dues

  1.  Membership
    • Must be a member of the sponsoring organization; Wyoming Farmers Marketing Association.
    • All members must meet membership criteria, register annually with their local chapter and complete an annual survey if requested. 
  1. Membership Dues
    • All BFBL members contribute an annual fee to their local chapter.
    • Minimum dues for 2013 for the category of Farmers/Growers/Producer are set at $30.
    • Minimum dues for 2013 for the category of Farmers Markets are set at $30.
    • Minimum dues for 2013 for the category of Institutions, Restaurants, Bakeries, Retail Grocers, Butchers, Food Processors and Processors of Other Food Based Products, Wineries and Breweries are set at $30.
    • A Registration & Agreement application must be completed for the appropriate category.
    • Local chapters are encouraged to set tiered dues structures based on members’ ability to pay and local advertising costs.

Marketing Materials & Toolbox

Repetition and consistency create brand strength.  Chapter coordinators are responsible that marketing materials be produced following the guidelines provided in the Wyoming Buy Fresh Buy Local Toolbox.

  1. All Marketing
  • Please use original graphics from the disks provided in the toolbox to develop all chapter materials (directories, flyers, ads, t-shirts, banners etc).
  • Make your materials reflect your region by using local photos and farm/business names.
  • Refer to the Text & Language Styles section when preparing written materials.
  • Credit Regional Chapter Affiliate and Food Routes Network as partner whenever possible.
  • Stress the Key Messages in all marketing including presentations and interviews.
  • If you do not have a local graphic designer to assist you and you have questions or projects that need attention please contact other local chapter coordinators for suggestions
  • If you have questions/doubts about producing a new marketing piece or using the BFBL logo, please contact the Wyoming BFBL or FoodRoutes Network.
  • DO NOT print donors/members/sponsors logos on t-shirts, totes, aprons etc.  
  1. Local Food Guide/Directories

Directories are produced annually and distributed throughout the chapter region by newspaper insert, direct mail, point of purchase distribution, email, website etc.
Please note:

    • Wyoming BFBL Chapter will set sponsor recognition guidelines for local food directories.  These guidelines define the space and text used to acknowledge donors to BFBL Local Chapters.
    • A first draft of each local food directory should be sent to FoodRoutes Network via email or post for approval.
  1. BFBL Branded Items

Items featuring the BFBL label and/or logo are regarded as either being advertising materials or promotional materials as shown below.  Advertising materials are distributed, sold to or used by local chapters and chapter members only.  Promotional items are sold to the public.

Advertising Materials

Promotional Materials

Directories, Fliers, Brochures, Point of Purchase Signs, Stickers, Price Cards, Banners, Truck Magnets, BFBL vendor poster and Print Ads

Caps, t-shirts, aprons, tote bags and BFBL supporter posters

The policy for production and sale is as follows:

Producing BFBL Branded Materials

    • All marketing and promotional materials may be produced locally by each chapter following the Style Guide in the Toolbox and these Chapter Guidelines. (Please make sure all items are at least Made in the USA.)
    • FoodRoutes Network will produce BFBL branded materials for chapters to buy and resell.

Selling BFBL Branded Materials

    • Advertising materials are for sale only to BFBL members.  These include price cards, stickers, truck magnets, banners BFBL vendor posters.
    • Promotional materials are for sale to the general public.  These include caps,

T-shirts, aprons, tote bags and BFBL supporter posters.

4.  Websites
A webpage listing all BFBL Local Chapters can be provided with the help of FoodRoutes Network.  Before proceeding with additional Internet marketing local campaigns should please contact the Wyoming BFBL Chapter Affiliate or FoodRoutes Network. Wyoming BFBL Facebook page and website are under construction.

Reporting

Membership criteria and reporting are used to confirm that all members are dedicated to seeking growth in sales of Buy Fresh Buy Local products.  Economic impact data (purchases by institutions, sales by BFBL members etc) is used to demonstrate the effectiveness of BFBL.

    • Each chapter will designate an evaluator to work with Wyoming BFBL Chapter Affiliate or FoodRoutes Network to collect and report information.
    • All chapters are encouraged to survey members annually.  Tracking restaurant and other institutional purchases is very important and is highly encouraged.
    • The Wyoming BFBL Chapter Affiliate or FoodRoutes Network will survey chapters annually.

Planning

To facilitate coordination and support from BFBL Chapter Program, each chapter is asked to provide an annual plan to the Wyoming BFBL Chapter Affiliate or FoodRoutes Network by April 1st of every year.  The plan should include:

  1. Contact information for the chapter coordinator
  2. Contact information for the chapter evaluator
  3. A signed copy of the guidelines
  4. A proposed budget
  5. A proposed calendar of activities

The plan should not be more that one or two pages.  Samples are available.

Buy Fresh Buy Local

Local Chapter Guidelines for 2013

Adopted ????

On behalf of the Wyoming Buy Fresh Buy Local
Chapter; I accept the Buy Fresh Buy Local Chapter Guidelines for 2013.

 

Signed: _______________________________                      ___________________________________

Date:                                                           

Name:                                                                         

Campaign: Wyoming BFBL                                         FoodRoutes Network – Buy Fresh Buy Local

The Buy Fresh Buy Local Community
To allow us to keep a record of key supporters that share in making Wyoming Buy Fresh Buy Local successful please attach a list including contact information for your steering committee or board members and agency representatives who share responsibility or are legally affiliated with your local campaign.

Mail to:            Brook Brockman
Wyoming Farmers Marketing Association
Buy Fresh Buy Local
PO Box 20939
Cheyenne, WY  82003
(307) 777-5612